Utilization of Indigenous Communication Strategies in Promoting Marketing Practices in Rural Communities in Nigeria/Utilisation des Strategies de Communication Autochtones Dans la Promotion des Pratiques Commerciales Dans Les Collectivites Rurales Au Nigeria (Report) Utilization of Indigenous Communication Strategies in Promoting Marketing Practices in Rural Communities in Nigeria/Utilisation des Strategies de Communication Autochtones Dans la Promotion des Pratiques Commerciales Dans Les Collectivites Rurales Au Nigeria (Report)

Utilization of Indigenous Communication Strategies in Promoting Marketing Practices in Rural Communities in Nigeria/Utilisation des Strategies de Communication Autochtones Dans la Promotion des Pratiques Commerciales Dans Les Collectivites Rurales Au Nigeria (Report‪)‬

Canadian Social Science 2010, Dec 31, 6, 6

Canadian Social Science
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Publisher Description

INTRODUCTION Marketing and business practices have been facing changes as a result of challenges resulting from globalization, technological advances and deregulation. These have many implications for the attainment of optimum marketing management in Nigeria. As put by Mushengyezi (2003), the current discourse on globalization and technological advancement has many far reaching implications for many African countries' socio-economic and political development.

GENRE
Nonfiction
RELEASED
2010
December 31
LANGUAGE
EN
English
LENGTH
9
Pages
PUBLISHER
Canadian Academy of Oriental and Occidental Culture
SELLER
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
264.6
KB

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