Virtual Unreality
The New Era of Digital Deception
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- $14.99
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- $14.99
Publisher Description
The bestselling author of Proofiness and Zero explains how to separate fact from fantasy in the digital world
Digital information is a powerful tool that spreads unbelievably rapidly, infects all corners of society, and is all but impossible to control—even when that information is actually a lie. In Virtual Unreality, Charles Seife uses the skepticism, wit, and sharp facility for analysis that captivated readers in Proofiness and Zero to take us deep into the Internet information jungle and cut a path through the trickery, fakery, and cyber skullduggery that the online world enables.
Taking on everything from breaking news coverage and online dating to program trading and that eccentric and unreliable source that is Wikipedia, Seife arms his readers with actual tools—or weapons—for discerning truth from fiction online.
PUBLISHERS WEEKLY
Digital information, according to Seife in this informative book, influences our actions and alters public dialogue in very subtle and devious ways. Seife, a professor of journalism at New York University, defines virtual unreality as the state of "living in a world where the real and virtual are no longer completely disentangled," as data from the Web affect every one of us in a constant, persistent, and unfiltered manner. He discusses Web schemes that can damage reputations, such as the infamous "sockpuppetry" strategy, using a false identity for deception and gathering information. Seife notes China's masterful use of sockpuppetry to gather information on rivals, and the New York City police force's efforts to create false identities on laptops to snare pedophiles and terrorists. Other issues covered are scam emails with bogus names asking for funds, photoshopped images of celebrities, and sinister Wall Street "pump-and-dump" schemes. Intense and incisive, Seife's expos of potent tricks on the mesmerizing, overpowering Internet makes us very wary about anything that cannot be verified with our own eyes.
Customer Reviews
I’m Glad Someone Is Writing About This
This should be required reading for anyone who believes in “social media”.