Visual Marketing Visual Marketing
Marketing and Consumer Psychology Series

Visual Marketing

From Attention to Action

Michel Wedel & Rik Pieters
    • $59.99
    • $59.99

Publisher Description

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention

GENRE
Business & Personal Finance
RELEASED
2007
September 19
LANGUAGE
EN
English
LENGTH
328
Pages
PUBLISHER
Taylor & Francis
SELLER
Taylor & Francis Group
SIZE
5.4
MB

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