What Did Jesus Drive?
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4.4 • 16 Ratings
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- $15.99
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- $15.99
Publisher Description
Vines takes readers on a graphic, sometimes sad and often hilarious behind-the-scenes romp through some of the most publicized and studied crises in recent history. This is a book about his life in the public relations blast furnace in the automotive industry; a quickly-derailed attempt to help a friend rebuild Detroit's tattered image, thwarted by the sex, lies and corruption; and trying to avoid another crisis with the number one selling book of all time. No, not Harry Potter; the Bible." The crises Vines helped navigate through made headlines the world over: Jeep vehicles accused of deadly sudden unintended acceleration, Nissan's near-death experience until it regained its MOJO, the Ford/Firestone tire mega-debacle, a jihad against SUVs by the "What Would Jesus Drive?" nuts, Vines tackles the fake Chevy Volt fire crisis and General Motors' 2014 nightmare with its faulty ignition switches that led to at least 13 deaths and may lead to criminal indictments.
Customer Reviews
What Did Jesus Drive
One of the best books that I have read, this is a must read for all!
Interesting for auto industry nuts and especially those who liked Lutz's works
Vines takes the reader through a comical and fast-paced trip down the memory superhighway of his life.
Tons of interesting behind-the-scenes stories told with plenty of humor and candor (the guy admits to crying more than any other memoir writer I've read).
It feels very much like Bob Lutz's Idiots and Icons - not as good as Car Guys v. Bean Counters but still fun.
If you love PR you'll like this book
If you love the auto industry you'll like this book.
If neither - then at least be interested in some good 'ole man stories' before buying. I enjoyed it!