Without A Strategy‪?‬

Without a Strategy


Without a strategy we are lost.

How do we even know if we’ve “won?”  If we don’t have a target and clear definable, measurable ways to hit our target, how can we determine our own success? In three decades I’ve had the chance to see firms try to build new products, enter new markets, acquire firms and reduce operational overhead all without a strategy. And I’ve seen many firms fail because of it.


As a management consultant, executives have asked me to build budgets without a strategy.



As an investor, I’ve heard pitches from firms who want funding. They’ve presented slide shows without a strategy.


This workbook is meant as a guide to help firms build a strategy. It won’t tell a company what its goals and objectives are. The workbook provides a blueprint for firms to build their strategies, develop ways to measure them and help executives articulate those plans within and outside the organization.