The Tipping Point
How Little Things Can Make a Big Difference
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4.2 • 1.2K Ratings
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- $3.99
Publisher Description
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis
APPLE BOOKS REVIEW
Do trends really spread the same way that viral outbreaks do? According to Malcolm Gladwell, the similarities can be startling. In his landmark debut, the New Yorker writer identifies what causes people, things, and ideas to seemingly explode out of nowhere. Using examples like Paul Revere’s ride and the kids’ show Blue’s Clues, Gladwell explains how and why some ideas catch on while others fizzle. Gladwell puts these heady concepts across in a clear, readable style that makes them easy to digest and remarkably memorable. Though The Tipping Point was published in 2000, Gladwell’s ideas can help explain everything from the popularity of avocado toast to the worldwide rise of right-wing populism.
Customer Reviews
Book review
Very good read. Easy to understand. Lots of studies involved with breaking down how epidemics are started and the factors that push them to the point where the situations become epidemics. It was really interesting reading about the suicide epidemic in Micronesia and the compare/contrast between that and the smoking epidemic in the west. Really eager to read the next book.
great book!
Gladwell’s The Tipping Point is a book that explains and discovers why certain products become popular or problems turn into epidemics. I listened to this book as an audiobook while at work. Gladwell narrated this book himself, the audio book only being 8 hours long it was easy to follow while doing other tasks at work. The way Gladwell researches and explains his theories really had me very interested throughout the book making it east to listen to in a few days. One of Gladwell’s examples explains how Hush Puppies went from almost going out of business, only being sold in smaller mom and popshops to being an overnight sensation. If you have ever wondered why a product or event “tips” in or out of popularity I would recommend this book, Gladwell covers three different ideas on how things tip. Gladwell chooses situations like, Paul Reveres midnight ride, how NYC cleaned up the streets, and Sesame Street vs. Blues Clues. If you ever wanted an easy dose of sociology this is a great book.
Great
Book truly is eye opening. Worth reading if your interested in anything human psychology to marketing.