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Publisher Description

A BEST BOOK OF THE YEAR: NPR, Slate, Publishers Weekly, Goodreads

Following the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry.

In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.

The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.

Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It’s the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.

GENRE
Business & Personal Finance
RELEASED
2014
May 13
LANGUAGE
EN
English
LENGTH
576
Pages
PUBLISHER
Dey Street Books
SELLER
Harper Collins Canada Limited
SIZE
9.6
MB

Customer Reviews

iamtheedin ,

An amazing read from the first to the last page

I am usually not one to write reviews on books I have read, but if have to make an exception in the case of Blake J. Harris' Console Wars.

As someone who grew up in the age of Nintendo vs Sega I never knew much about the background of the rivalry. This book changed that. I learned a lot about the figures that were involved.

It was so informative and was such a pleasure to read (when I would start reading it before going to sleep I wouldn't be able to stop until I was about to pass out) that I'll always grab any future books by this author and look forward to the documentary being developed based on this book.

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