SUMMARY - Positioning: The Battle for Your Mind by Al Ries and Jack Trout

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.


*By reading this summary, you will discover how to position your brand to attract the consumer.


*You will also discover : that the customer is not convinced by advertising messages, but by the vision of the products given to him; that every company must position itself in relation to its competition; the importance of conquering leadership on a given aspect; the role of a clear and distinctive identity when it comes to making an impression.


*In order to succeed, every company must create a strong image that is likely to appeal to the consumer. The way you position yourself in a market influences the whole strategy to be adopted. More than any marketing argument, it can make the difference between success and failure. Here are the secrets to becoming a leader and changing the way your entire industry is perceived. Will you be able to put them to good use?


*Buy now the summary of this book for the modest price of a cup of coffee!