Academy of Marketing Studies Journal Books

Social Marketing and Distracted Driving Behaviors Among Young Adults: The Effectiveness of Fear Appeals. Social Marketing and Distracted Driving Behaviors Among Young Adults: The Effectiveness of Fear Appeals.
Social Marketing and Distracted Driving Behaviors Among Young Adults: The Effectiveness of Fear Appeals.
2010
Celebrity Endorsers: Spokesperson Selection Criteria and Case Examples of FREDD. Celebrity Endorsers: Spokesperson Selection Criteria and Case Examples of FREDD.
Celebrity Endorsers: Spokesperson Selection Criteria and Case Examples of FREDD.
2003
Is a Designer Only As Good As a Star Who Wears Her Clothes? Examining the Roles of Celebrities As Opinion Leaders for the Diffusion of Fashion in the Us Teen Market. Is a Designer Only As Good As a Star Who Wears Her Clothes? Examining the Roles of Celebrities As Opinion Leaders for the Diffusion of Fashion in the Us Teen Market.
Is a Designer Only As Good As a Star Who Wears Her Clothes? Examining the Roles of Celebrities As Opinion Leaders for the Diffusion of Fashion in the Us Teen Market.
2011
Negotiating Successfully in Cross-Cultural Situations (Company Overview) Negotiating Successfully in Cross-Cultural Situations (Company Overview)
Negotiating Successfully in Cross-Cultural Situations (Company Overview)
1998
Marketing Determinants of Customers' Attitudes Towards Selecting a Restaurant. Marketing Determinants of Customers' Attitudes Towards Selecting a Restaurant.
Marketing Determinants of Customers' Attitudes Towards Selecting a Restaurant.
2002
Barriers to Export for Non-Exporting Firms in Developing Countries. Barriers to Export for Non-Exporting Firms in Developing Countries.
Barriers to Export for Non-Exporting Firms in Developing Countries.
1999
Pets in Print Advertising--are We Seeing More of Rover and Fluffy? A Content Analysis of Four Popular Magazines. Pets in Print Advertising--are We Seeing More of Rover and Fluffy? A Content Analysis of Four Popular Magazines.
Pets in Print Advertising--are We Seeing More of Rover and Fluffy? A Content Analysis of Four Popular Magazines.
2009
The Recovery Paradox: The Effect of Recovery Performance and Service Failure Severity on Post-Recovery Customer Satisfaction. The Recovery Paradox: The Effect of Recovery Performance and Service Failure Severity on Post-Recovery Customer Satisfaction.
The Recovery Paradox: The Effect of Recovery Performance and Service Failure Severity on Post-Recovery Customer Satisfaction.
2009
Matching Sales Management Behavior with Organizational Strategy (Manuscripts) Matching Sales Management Behavior with Organizational Strategy (Manuscripts)
Matching Sales Management Behavior with Organizational Strategy (Manuscripts)
2001
Advertising Effects on Children's Buying Habits in the U.S. Advertising Effects on Children's Buying Habits in the U.S.
Advertising Effects on Children's Buying Habits in the U.S.
2000
Mirror Neuron Networks: Implications for Modeling and Consumer Behavior Strategies. Mirror Neuron Networks: Implications for Modeling and Consumer Behavior Strategies.
Mirror Neuron Networks: Implications for Modeling and Consumer Behavior Strategies.
2007
Electronic Commerce: The Emerging Technology for Tomorrow's Businesses. Electronic Commerce: The Emerging Technology for Tomorrow's Businesses.
Electronic Commerce: The Emerging Technology for Tomorrow's Businesses.
2004
Girls' Responses to Advertisements Featuring Active, Passive, And Product-Alone Visual Portrayals (Survey) Girls' Responses to Advertisements Featuring Active, Passive, And Product-Alone Visual Portrayals (Survey)
Girls' Responses to Advertisements Featuring Active, Passive, And Product-Alone Visual Portrayals (Survey)
1999
Determinants of Sales Person Adaptability (Survey) Determinants of Sales Person Adaptability (Survey)
Determinants of Sales Person Adaptability (Survey)
1997
Consumer Product Quality and the Optimal Choice: A Perfect Information Frontier Approach (Manuscripts) Consumer Product Quality and the Optimal Choice: A Perfect Information Frontier Approach (Manuscripts)
Consumer Product Quality and the Optimal Choice: A Perfect Information Frontier Approach (Manuscripts)
2000