Differences in Charisma, Ethics, Personality, And Machiavellian Characteristics of Male and Female Marketing Students.
Academy of Marketing Studies Journal 2003, July, 7, 2
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- 2,99 €
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- 2,99 €
Publisher Description
ABSTRACT Developing a corporate culture that encourages ethical behavior and discourages unethical behavior has become a major concern for organizations. However, in discussing business ethics, the sex of the offender is often ignored. This paper explores the relationship between gender and the willingness to engage in unethical business behavior. If females tend to be more ethical, this has important ramifications for placing them in executive positions in organizations. Determining an ethical profile of marketing majors will also suggest how much emphasis to place on ethics in the classroom.
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