Using Patient Financing Options in These Challenging Times: Like Many Professions, Hearing Care Professionals are Finding Themselves Working Harder to Sell the Same Number of Devices They have Sold in the Past (Marketing‪)‬

We all know that patients are spending more cautiously in today's sluggish economy. Even when practices are able to get patients in the door for a hearing evaluation and consultation, it is estimated that the average number of patients who actually purchase hearing aids is only 40% to 50%. Of the remaining 50% to 60% of patients leaving the practice tested and not sold, only 3% will return to purchase hearing aids in the future, while as many as 30% will continue to shop and eventually purchase hearing aids from a competitor. At a time when it's more challenging than ever to dispense hearing aid technology--a product that many patients would rather not have to buy in the first place--practices need to provide more than hearing solutions; they need to provide financial solutions such as no interest financing in order to place recommended hearing aids within reach of more patients. Giving your patients the opportunity to pay with a financing plan is a proven way to increase the affordability of hearing aid technology by allowing patients to overcome the primary reason many don't purchase: cost.