Advances in Digital Marketing and eCommerce
First International Conference, 2020
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- £72.99
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- £72.99
Publisher Description
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
GENRE
Business & Personal Finance
RELEASED
2020
6 May
LANGUAGE
EN
English
LENGTH
229
Pages
PUBLISHER
Springer International Publishing
SIZE
9.1
MB
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