• £9.99

Publisher Description

Lessons in creativity and business from the president of Pixar and Disney Animation
'Just might be the best business book ever written.' Forbes Magazine

This is the story behind the company that changed animation forever. Here, the founder of Pixar reveals the ideas and techniques that have made Pixar one of the most widely admired creative businesses, and one of the most profitable.

As a young man, Ed Catmull had a dream: to make the world's first computer-animated movie. When an early partnership with George Lucas led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986, he couldn't have known what would come. Nine years later and against all odds, Toy Story was released. It was the start of a new generation of animation.

Through its focus on the joy of storytelling, inventive plots and emotional authenticity, Pixar revolutionised how animated films were created. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, with behind-the-scenes examples from Pixar itself. It is a book about how to build and sustain a creative culture with a unique identity.

And through this story, we learn what creativity really is.

'Ed reveals, with common sense specificity and honesty, examples of how not to get in your own way and realize a creative coalescence of art, business and innovation.' George Lucas

Business & Personal Finance
8 April

Customer Reviews

Anwerj ,

Truly inspiring and wonderfully insightful. Thank you.

Whether the incredible timing of opening my own creative company, the beautiful heart wrenching story of Pixar (movies I will always hold dear from my childhood), or the brilliant writing and explanations of Ed Catmull, this book has changed my life forever.

Thank you Ed, Pixar and all involved. More than you could ever understand.

P.s. I'm so glad I have this platform and opportunity to do so!

Sidth (Siddique) ,

A Must read for all Business Leaders

Simply the best book about effective leadership in a modern creative environment, written by a non leader! Ed's simple advice is taken from distilled ideas honed over decades of forced leadership at the top of the world's largest animation studio. A must for every modern business leader.

TheMDH ,

Truly inspiring

Amazing insight into how manage any team!

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