Patterns of Instructional Technology Use by Faculty in Marketing: An Exploratory Investigation. More Books by Academy of Marketing Studies Journal

A Study on Customer Satisfaction, Service Quality and Company Image: An Empirical Analysis (Report) A Study on Customer Satisfaction, Service Quality and Company Image: An Empirical Analysis (Report)
A Study on Customer Satisfaction, Service Quality and Company Image: An Empirical Analysis (Report)
2001
Mirror Neuron Networks: Implications for Modeling and Consumer Behavior Strategies. Mirror Neuron Networks: Implications for Modeling and Consumer Behavior Strategies.
Mirror Neuron Networks: Implications for Modeling and Consumer Behavior Strategies.
2007
Case Studies of Cybercrime and Their Impact on Marketing Activity and Shareholder Value. Case Studies of Cybercrime and Their Impact on Marketing Activity and Shareholder Value.
Case Studies of Cybercrime and Their Impact on Marketing Activity and Shareholder Value.
2011
Strengthening the Impact and Value of International Marketing Curriculum Outcomes: A Comparative Study of Turkish and European Business Students Perceptions of Coursework and Careers. Strengthening the Impact and Value of International Marketing Curriculum Outcomes: A Comparative Study of Turkish and European Business Students Perceptions of Coursework and Careers.
Strengthening the Impact and Value of International Marketing Curriculum Outcomes: A Comparative Study of Turkish and European Business Students Perceptions of Coursework and Careers.
2010
Human Roles and Communication Strategies of Corporate Identity Performance: Enhancing Global Image, Leadership, And Legacy of a High-Tech Leader. Human Roles and Communication Strategies of Corporate Identity Performance: Enhancing Global Image, Leadership, And Legacy of a High-Tech Leader.
Human Roles and Communication Strategies of Corporate Identity Performance: Enhancing Global Image, Leadership, And Legacy of a High-Tech Leader.
2011
Eating Disorders and Advertising Effects: An Exploration. Eating Disorders and Advertising Effects: An Exploration.
Eating Disorders and Advertising Effects: An Exploration.
2004
Is There a Relationship Between Personality Types and Instructional Methods? Is There a Relationship Between Personality Types and Instructional Methods?
Is There a Relationship Between Personality Types and Instructional Methods?
1998
Determination of Brand Loyalty Factors Age Group-18-24 (Survey) Determination of Brand Loyalty Factors Age Group-18-24 (Survey)
Determination of Brand Loyalty Factors Age Group-18-24 (Survey)
2007
Advertising, Firm Size and Profitability in the Service Sector. Advertising, Firm Size and Profitability in the Service Sector.
Advertising, Firm Size and Profitability in the Service Sector.
2001
An Evaluation of the Marketing Strategies of Nigerian Insurance Companies. An Evaluation of the Marketing Strategies of Nigerian Insurance Companies.
An Evaluation of the Marketing Strategies of Nigerian Insurance Companies.
2001
Ethics in Advertising: Differences in Industry Values and Student Perceptions. Ethics in Advertising: Differences in Industry Values and Student Perceptions.
Ethics in Advertising: Differences in Industry Values and Student Perceptions.
2008
Idols of the Tribe: Brand Veneration, Group Identity, And the Impact of School Uniform Policies. Idols of the Tribe: Brand Veneration, Group Identity, And the Impact of School Uniform Policies.
Idols of the Tribe: Brand Veneration, Group Identity, And the Impact of School Uniform Policies.
2006
A Methodology Towards Measuring the Strategic Profile of First-Mover Firms in Industrial Markets. A Methodology Towards Measuring the Strategic Profile of First-Mover Firms in Industrial Markets.
A Methodology Towards Measuring the Strategic Profile of First-Mover Firms in Industrial Markets.
2002
Critical Acclaim and the Box Office Performance of New Film Releases. Critical Acclaim and the Box Office Performance of New Film Releases.
Critical Acclaim and the Box Office Performance of New Film Releases.
2004
Brand Name and Price Cue Effects Within a Brand Extension Context. Brand Name and Price Cue Effects Within a Brand Extension Context.
Brand Name and Price Cue Effects Within a Brand Extension Context.
2009
Generation Y: Purchasing Power and Implications for Marketing. Generation Y: Purchasing Power and Implications for Marketing.
Generation Y: Purchasing Power and Implications for Marketing.
2002
Multiple Channels for Online Branding. Multiple Channels for Online Branding.
Multiple Channels for Online Branding.
2003
Inconsistencies of Performance Measurements Within Channel Systems. Inconsistencies of Performance Measurements Within Channel Systems.
Inconsistencies of Performance Measurements Within Channel Systems.
2009
The Effect of Memory Structure and Function on Consumers' Perception and Recall of Marketing Messages: A Review of the Memory Research in Marketing. The Effect of Memory Structure and Function on Consumers' Perception and Recall of Marketing Messages: A Review of the Memory Research in Marketing.
The Effect of Memory Structure and Function on Consumers' Perception and Recall of Marketing Messages: A Review of the Memory Research in Marketing.
2011
Identifying Market Mavens Online by Their Social Behaviors in Community-Generated Media. Identifying Market Mavens Online by Their Social Behaviors in Community-Generated Media.
Identifying Market Mavens Online by Their Social Behaviors in Community-Generated Media.
2010