An Empirical Study of the Indicators of the Need for Power, Achievement and Affiliation, And the Ethical, Machiavellian and Political Orientation of Marketing Majors‪.‬

ABSTRACT This research studies personal and behavioral indicators of the need for power, achievement, and affiliation, and the ethical, Machivallian and political orientation of 178 marketing majors. The statistics indicate that for all respondents in the study, those with a high level of academic achievement had a lower need for affiliation, were less politically oriented, but were more ethically oriented and that females are more ethically oriented than males. Surprisingly, there was no statistical difference in the median score for the need for achievement and the need for power between males and females; however, males had a statistically higher level of need for affiliation. Those respondents that had a high need for affiliation had a lower level of academic achievement and Machiavellian orientation but were more politically oriented. Those respondents that had a high need for power were more politically oriented but less ethically oriented. Those respondents that had a high level of Machiavellianism had a lower need for power, and those respondents that were more ethically oriented had a lower need for power and affiliation were less politically oriented but had a higher level of Machivalliasm. Politically-oriented respondents have a higher need for affiliation, a higher need for power, a lower degree of Machiavellianism, and a lower degree of ethical orientation than respondents who are not politically-oriented.