Marketing Concepts for Banking in the New Millennium (Manuscripts) (Company Overview‪)‬

INTRODUCTION With the beginning of the new millennium, there is a need to focus on the fact that banking has changed and is changing at a very rapid pace. In fact, the industry has undergone more changes in the previous five years than all of the prior 50 years combined. It is also important to realize that this rapid change is not just limited to the banking industry--it touches every phase of American life as the computer, competition, and the Internet change the way products and services are delivered. How can banks position themselves to be competitive?