Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies.
But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give.
John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books.
Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone - from mail clerk to managing director - can master the magic of Giftology with these and more:
Mastering reciprocity, the hidden bottom line booster
Laser-targeting whom to give a gift and when to use thrift
Uncovering your client's inner circle and becoming part of it
Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.
Please read/listen to this book. It will change your focus and strategy on gifting to your clients, friends and family. Most importantly it can open up your mind and heart to what true, world class generosity can look like.
This concept is brilliant! As a realtor I have been making the mistake of putting my team name on Yeti cups. Now we will be putting the clients name on them. That’s just one of the great nuggets I got from this listen to.
This book taught me not only how to be a better person but how to really develop real relationships with those people around me.