Books
Building Fast New Product Adoption in Complex Market Chains: Creating Strategic Leverage
2001
Understanding Buyer Choice/Rejection/Experience Process for Complex Services: The Example of Montessori Private Schools
2010
Understanding Buyer Choice/Rejection/Experience Process for Complex Business High-Technology Product/Service/Bundles: The Example of Nuclear Power Plants
2010
Inspiratica Web Service
2011
Understanding Buyer Choice/Rejection/Experience Process for Complex High-Technology Consumer Products: The Example of Notebooks
2010