Understanding Buyer Choice/Rejection/Experience Process for Complex High-Technology Consumer Products: The Example of Notebooks Understanding Buyer Choice/Rejection/Experience Process for Complex High-Technology Consumer Products: The Example of Notebooks

Understanding Buyer Choice/Rejection/Experience Process for Complex High-Technology Consumer Products: The Example of Notebooks

9B10A004

Roger A. More
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Publisher Description

This note develops a comprehensive new set of concepts to understand buyer behaviour for complex high technology consumer products using the example of notebook computers.

GENRE
Business & Personal Finance
RELEASED
2010
March 15
LANGUAGE
EN
English
LENGTH
13
Pages
PUBLISHER
Richard Ivey School of Business Foundation
SELLER
Ivey Business School Foundation
SIZE
412.3
KB

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