• $3.99

Publisher Description

This note develops a comprehensive new set of concepts to understand buyer behaviour for complex high technology consumer products using the example of notebook computers.

GENRE
Business & Personal Finance
RELEASED
2010
March 15
LANGUAGE
EN
English
LENGTH
13
Pages
PUBLISHER
Richard Ivey School of Business Foundation
SELLER
Ivey Business School Foundation
SIZE
412.3
KB

More Books by Roger A. More