Understanding Buyer Choice/Rejection/Experience Process for Complex Services: The Example of Montessori Private Schools Understanding Buyer Choice/Rejection/Experience Process for Complex Services: The Example of Montessori Private Schools

Understanding Buyer Choice/Rejection/Experience Process for Complex Services: The Example of Montessori Private Schools

9B10A002

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Publisher Description

This note develops a comprehensive new set of concepts to understand buying processes of parents choosing among complex educational services using the example of Montessori private schools.

GENRE
Business & Personal Finance
RELEASED
2010
March 15
LANGUAGE
EN
English
LENGTH
8
Pages
PUBLISHER
Richard Ivey School of Business Foundation
SELLER
Ivey Business School Foundation
SIZE
341.1
KB
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