Convention's over, Now What? Do You Want a Packed Convention Next Year? Start with These Tips Now (Winning Ways for Your Annual Franchise Convention) (Survey‪)‬

Asking franchisees for conference feedback is a standard practice, but what draws them back year after year? Franchise network attendance at conferences can range from 25 percent to more than 60 percent. What a range. Furthermore, reasons for attending (or not) range from "Essential to my future" to "Not necessary for my business," code for "simply not worth it." If so, find out why, and what's important well in advance of next year's convention. With travel costs escalating, owners working long hours, and economic conditions stressing their businesses, a convention needs more than flare. Some franchisors cut corners on convention surveys during and after conventions, thinking this will give them enough feedback to plan for next year, but it is often a false sense of security. The inappropriate and shoddy analysis will only result in data that doesn't truly identify key opinions of attendees and what will drive attendance up.