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Publisher Description

* WALL STREET JOURNAL BESTSELLER *

An insider's account of Apple's creative process during the golden years of Steve Jobs.

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era—the Golden Age of Apple.

Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.

Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation—inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy—and uses these as a lens through which to understand productive work culture.

An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

GENRE
Business & Personal Finance
RELEASED
2018
September 4
LANGUAGE
EN
English
LENGTH
304
Pages
PUBLISHER
St. Martin's Publishing Group
SELLER
Macmillan
SIZE
67.8
MB

Customer Reviews

therev589 ,

A wonderful read

This book is for a lot of different people. Apple fans of course, software enthusiasts, and tech-heads are the most obvious. But I also recommend this book to anyone interested in how to fuse two seemingly different elements to make a synergistic whole - in this case Ken elaborates on how Apple was able to intersect technology and the liberal arts but beyond that this book makes a case that all elements of life should be done with humanity, empathy, and a focus on who it is we’re trying to help. Such a wonderful book!

Pi_Phi ,

Essential Insights

If you create anything, this book has something to teach you.

hhayurani ,

Great insight of Apple Engineering

This book shows internal process of collaboration between design and engineering in Apple, which responsible for birth of several great products in our lifetime. As an engineer, you can learn great approach to tackle such hard problems in creating such marvelous devices. The author really did a great job illustrating the challenge and how it’s feels to work with one of the greatest product owner of all time.