The January issue of Franchising World magazine noted that a complete, history of the association and the industry wouldn't be possible to cover in one article. Therefore, the magazine will provide a series of articles throughout 2010. that will "amplify the contributions of the association's leaders and notable franchise systems." In February, readers were given a legal perspective of IFA through the insights of General Counsel Philip Zeidman, partner of DLA Piper US LLP. This month, the focus shifts to several well-known companies with long and prominent histories in business-format franchising. These half dozen companies briefly described here provide a snapshot of the diversity, benefits and endurance of franchising. The notables include: Ace Hardware Corporation, H&R Block, Inc., International Dairy Queen, McDonald's Corporation, Midas International Corporation and ServiceMaster Company.