Go-Givers Sell More

Alright, let’s talk about The Go-Giver by Bob Burg and John David Mann like we’re chatting over coffee. As an entrepreneur running a home services business—everything from fixing leaky pipes to sprucing up backyards—this book hit me right in the gut, in the best way possible. It’s not your typical “hustle harder” business read. Instead, it’s like a warm nudge to stop obsessing over slick sales pitches and start focusing on what really matters: building trust and giving more than you take.

The book’s a quick read, told as a parable about a guy named Joe who’s hustling but not quite getting there. He meets this mentor, Pindar, who introduces him to the “Five Laws of Stratospheric Success.” Sounds fancy, right? But it’s really just common-sense wisdom wrapped in a story that sticks with you. As someone who’s out there every day helping folks with their homes, I felt like these laws were written for me.

Take the Law of Value: “Give more in value than you take in payment.” That one’s a game-changer. In my world, it’s not just about patching a roof or unclogging a drain—it’s about making clients feel like I’ve got their back. Since reading this, I’ve started doing little things, like checking a client’s gutters while I’m there for another job or sharing tips to keep their AC running smoothly. It’s not about upselling; it’s about showing I care. And you know what? Clients notice. They’re not just hiring me—they’re rooting for me, like we’re building something together in our community.

Then there’s the Law of Authenticity, which says the best thing you can offer is yourself. Man, that one got me. I used to think I had to have the perfect pitch, like I was auditioning for Shark Tank. But The Go-Giver showed me that clients don’t want a salesperson—they want someone real. I’ve started opening up more, sharing why I love what I do, how I want to make homes better and neighborhoods stronger. It’s vulnerable, sure, but it’s built trust in ways I never expected. Clients aren’t just buying a service; they feel like they’re supporting a shared vision, like we’re all in this together.

The Law of Influence is another gem—basically, your network grows when you genuinely care about others. I’ve started connecting clients with other local pros or dropping off a quick “how-to” guide for small home fixes. It’s not about expecting a return; it’s about being a resource. And let me tell you, those little acts of giving come back in referrals and repeat business like you wouldn’t believe.

If I had to nitpick, the story can feel a bit too neat, like a fable where everything falls into place. Some might roll their eyes at the “giving” vibe if they’re in a dog-eat-dog industry. But for me, running a service business where trust is everything, this book feels like a playbook for doing things right.
The Go-Giver has me rethinking how I show up for my clients. It’s about getting out of my own head, ditching the hard sell, and focusing on being a trustworthy person who’s all in for the people I serve. If you’re an entrepreneur or in any service gig, grab this book. It’ll remind you that giving generously isn’t just good for business—it’s good for the soul. I’m already seeing the difference in how clients respond, and I’m pumped to keep this mindset going.

What do you think—have you read it yet?

Love it!

A great sequel to The Go-Giver. A compelling vision of how to connect your sales profession with a greater cause to achieve meaningful results. This will change the way you think and approach not just sales but how you operate in business and life.