Let's Get Real or Let's Not Play
Transforming the Buyer/Seller Relationship
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4.6 • 29 Ratings
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- $8.99
Publisher Description
The new way to transform a sales culture with clarity, authenticity, and emotional intelligence
Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy.
Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren't, both lose. It's no longer sufficient to get clients to buy; a salesperson must also help the client reduce costs, increase revenues, and improve productivity, quality, and customer satisfaction. Elevate your career with this essential guide for sales professionals and entrepreneurs alike.
Customer Reviews
Worth it
This book took me and extra week to finish because of how slowly I had to read it. I kid you not I think I took notes on every single page. I simply could not afford to not have diligent notes over what they say. Truly phenomenal sales and overall business book. 12/10.
Needs to be read 2-3 times
As someone who's been on hundreds of sales calls, this book really breaks down a fresh way of making calls. Too often, sales people devolve into only speaking about themselves and their companies. This book helps plan the call in depth insuring the salesperson concentrates on the prospect. I really like the idea of what do do when you encounter "yellow lights" in sales situations.
Manager
Great book!