Marketing to Gen Z Marketing to Gen Z

Marketing to Gen Z

The Rules for Reaching This Vast--and Very Different--Generation of Influencers

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    • $11.99

Publisher Description

With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.

Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan.

In Marketing to Gen Z, businesses will learn how to:
Get past the 8-second filterAvoid blatant advertising and tap influencer marketingUnderstand their language and off-beat humorOffer the shopping experiences they expect
Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020.

Now is the time to learn who they are and what they want!

GENRE
Business & Personal Finance
RELEASED
2018
March 26
LANGUAGE
EN
English
LENGTH
224
Pages
PUBLISHER
AMACOM
SELLER
HARPERCOLLINS PUBLISHERS
SIZE
2.3
MB

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