The Coming Globalization of Health Care (International Strategic Positioning‪)‬

AMERICANS CRUISE THE FREEWAYS IN CARS BUILT IN Yokohama, Germans flock to movies filmed in Hollywood, and Japanese quaff vodka distilled in Moscow. This is Phase One of the global economy: The exchange of goods produced in markets where specialization has led to superior quality and lower costs. That's fine for goods, but what about services? In Phase Two of the global economy, Egyptians may undergo heart bypasses in Scotland or Minnesota. It's a notion no more preposterous than Japanese eating American-grown rice.