The Impact of Benefits on Graduating Student Willingness to Accept Job Offers‪.‬

The research presented in this article evaluates the influence of quality of information communicated about both non-traditional and traditional benefits on the recruitment of college graduates. Using a sample of students who were about to engage in the job search process, we varied the quality of information describing benefits and examined how communicating different degrees of information influenced willingness to accept a job. Increasing the quality of information communicated about traditional decreased the willingness to accept job offers. However, increasing the quality of communication about non-traditional benefits increased respondents' perceived value of those benefits in making job choices. The results partially support the metamyth of communication. **********