This is a book on leadership from someone who has never read a book on leadership in his life.
While building the Virgin Group over the course of forty years, Richard Branson has never shied away from tackling seemingly outlandish challenges that others (including his own colleagues on many occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola and lost.
Now Branson gives an inside look at his strikingly different, swashbuckling style of leadership. Learn how fun, family, passion, and the dying art of listening are key components to what his extended family of employees around the world has always dubbed (with a wink) "the Virgin Way."
This unique perspective comes from a man who dropped out of school at sixteen, suffers from dyslexia, and has never worked for anyone but himself. He may be famous for thinking outside the box—an expression he despises—but Branson asserts that "you’ll never have to think outside the box if you refuse to let anyone build one around you."
No new ground is broken in this latest volume of aphorisms from Branson, billionaire founder of the Virgin Group a conglomerate of 400 companies that are apparently run with breezy executive style and a fierce devotion to ensuring customer loyalty. Branson (Losing My Virginity) deserves credit for eschewing business jargon as he advises readers to challenge entrenched businesses ("Goliaths") by creating a new niche markets right under their imperious noses, with "hybrid product that pigeonhole." That's the essence of Virgin's successes, from an airline with a rock n' roll attitude to the iconic chain of record stores. Virgin Megastores "became tourist destinations in their own right" in Paris and New York, while other ventures, such as Virgin Cola, were less successful. Branson comes across as a branding genius, making an impression on the customer and his own workforce, which he credits lavishly and frequently, from key executives discarded by competitors to entry-level employees who have thrived and been promoted internally (a practice he endorses). Given his obvious drive, his protestations that he's happiest working from a hammock on his private Caribbean resort island sound disingenuous.
Customer ReviewsSee All
The Virgin Way
A great read going into 2015.
Richard's April Fool's stories will make you laugh.
A serious look at how work should be fun, make that really fun.
Making Planet a Better Place
I was in Middle East when i first pick the Richard Branson book "Like A Virgin", i just read it for 5 minutes in a coffee shop but from the day onwards i am in love with his books and work and read all his books twice. While reading you are totally into his life and it pushes you to care more about people and make this planet a better place. Totally worth to pre-order the book !!!
Helped Realize I need mentoring
I took away from this book a lot of things. The primary lesson I took from it is for you to succeed you need to get out of your own way. In business, it’s not enough to have an idea and methodology, to grow you need to bring people better than yourself into the fold and let them lead you once in a while. Leadership is all about listening.