Therapists: How to Promote Your Practice to a Well-Pay, Self-Pay Clientele

New, updated edition 2014! Lyn Kelley, Ph.D. is a licensed therapist and certified coach who has been providing seminars, CE courses and consulting for thousands of therapists for over 20 years. She gives you over 40 tried-true-tested, PROVEN, most cost effective methods to get new, well-pay clients and get out of managed care. For all mental health providers. No frill, no fluff, just the facts!
Here’s what you’ll get:
6 Benefits of Private Practice
5 Factors that Lead to Therapist Burnout
Essential Components of a Successful Clinician
The 5 Most Important Decisions
5 Ways to Determine the Value of Your Services
The Value of a Satisfied Client
Ethics of Fee Setting and Informed Consent
Why You Should Raise Your Fees
7 Ways to Get Paid Your Full Fee at the Time of Service
Determining Your Niche or Specialty Areas
Determine Your Ideal Client
Hottest Therapy "Niche's" of the New Millennium
Client Reactivation Letters
Client Satisfaction Surveys
Client Retention and Serving Clients Better
Three Things to Give Clients Before They Leave Your Office
Improve Your Waiting Room
Written Narrative Reports
Management Systems
Offer Telephone Sessions
7 Ways to Double Your Income Immediately Without Doing Any Marketing or Spending Any Money
Effective, Low Key Practice Promotions
Guerrilla Marketing
R.O.I. – Return on Investment
Personal (or face-to-face) Marketing Methods
Non-Face-to-Face Marketing Methods
Defining Your Referral Base
The 5 Worst Referral Sources
The Best Referral Sources
How to Ensure a Referral Source Will Keep Referring to You
Ten Tips to Creating a Compelling Website
Ethics in Advertising
What Professional Associations Say About Marketing
Creating an Action Plan
The Five Biggest Blunders Therapists Make
The Seven Basic Rules for Advertising
Therapists and Money
How Therapists Sabotage their Businesses
Resources for Psychotherapists