To Sell Is Human
The Surprising Truth About Moving Others
-
-
3.7 • 318 Ratings
-
-
- $4.99
-
- $4.99
Publisher Description
Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing
#1 New York Times Business Bestseller
#1 Wall Street Journal Business Bestseller
#1 Washington Post bestseller
From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges:
Yes, one in nine Americans works in sales. But so do the other eight.
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.
PUBLISHERS WEEKLY
Pink (A Whole New Mind) has a new message and it is one most people may not want to hear: "We're all in sales now." Like discovering your favorite professor in a box, his fast-moving screed is packed with information, reasons to care about his message, how and why to execute his suggestions, and it's all accentuated with meaningful examples. He introduces a number of key concepts, such as "social cartography" and an update of Robert Cialdini's "contrast principle", to illustrate the importance of sales. Pink then discusses "how to's" via "motivational interviewing" and doles out specific tasks, such as learning how to obtain crucial information by asking better questions. His citations of relevant research studies, quizzes, exercises, and admonitions keep readers involved, active, and ready to reach for additional resources. For those tempted to turn away, Pink's examples of companies that didn't remain current, like Encyclopedia Britannica (remember them?), are a wakeup call and really drive his point home. Even if readers only absorb Pink's section on types of sales pitches, they'll understand why this book deserves a good, long look.
Customer Reviews
Thought provoking
Great book for anyone that has an skepticism with sales. This book provoked new ideas and concepts with sales that made me excited to use at work. Great examples given throughout the book to support examples and ideas. Also lots of "extras" to learn from - links from other authors, etc. Great read!
Nothing new
If you have been in sales this book just reminds a good sales person of the obvious. People new to sales will benefit, but don't spend your money if you have been in sales for a while.
Way too high view.
At the end of the day. Yes you are always selling and doing things. However, certain professions require extroverts and applicable knowledge that you have as value for the potential client. If you are offering structured financing and offer the best in class approach to providing them their needs. You show your knowledge and how it works for their specific needs. It’s a sale. You still sell and some people sell complex solutions that businesses need and they need knowledgeable sales reps to do business with. Yes you need to further your breadth and approach. That’s marketing and covering all bases. This is pretty boring stuff for a Equipment Finance professional whom sells a needed good for a lot of us capital intensive businesses.