Uncopyable

What separates average businesses from extraordinarily successful ones?

Better product? Your competitor will rapidly reverse-engineer your “secret

sauce” and get their “better-thanyours” version on the market faster

than you can say “Usain Bolt.”

Better customer service? All of your competitors say they provide the

best customer service. It’s a wishywashy phrase . . . a vague generality

meaning nothing.

Better pricing? You’re kidding, right? The company that lives on price will

die on price.

More harsh reality: Almost all industries today struggle with the

increasing commoditization of their products and services, putting

considerable pressure on prices and margins, leading to fiercer

competition.

The Solution?

You must create an Uncopyable Attachment with your customers.

They must see you as not only delivering a superior product but

also as a high-value relationship they simply cannot get anywhere else.

In Uncopyable, Steve Miller compellingly argues that new

advantage isn’t found by going “outside the box”―you must build

your own box. Let Uncopyable serve as your guide to achieving an unfair

and enduring competitive advantage.