Use, Misuse, And Abuse of Content Analysis for Research on the Consumer Interest. Use, Misuse, And Abuse of Content Analysis for Research on the Consumer Interest.

Use, Misuse, And Abuse of Content Analysis for Research on the Consumer Interest‪.‬

Journal of Consumer Affairs 2008, Spring, 42, 1

Journal of Consumer Affairs
    • $5.99
    • $5.99

Publisher Description

While possessing a long and respected history as a research method, content analysis studies attempting to address issues of the consumers' interests often are published with invalid conclusions or implications. This essay offers that the source of these problems is rooted in inferring causal relations from what is nothing more than descriptive data. **********

GENRE
Business & Personal Finance
RELEASED
2008
March 22
LANGUAGE
EN
English
LENGTH
10
Pages
PUBLISHER
American Council on Consumer Interests
SELLER
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
248
KB

More Books Like This

Cautions and Concerns in Experimental Research on the Consumer Interest (Notes AND OBSERVATIONS) Cautions and Concerns in Experimental Research on the Consumer Interest (Notes AND OBSERVATIONS)
Cautions and Concerns in Experimental Research on the Consumer Interest (Notes AND OBSERVATIONS)
2008
Print And Broadcast Media Print And Broadcast Media
Print And Broadcast Media
2010
Advertising and Public Relations Research Advertising and Public Relations Research
Advertising and Public Relations Research
2014
Qualitative Marketing Research Qualitative Marketing Research
Qualitative Marketing Research
2001
Researching Hospitality and Tourism Researching Hospitality and Tourism
Researching Hospitality and Tourism
2015
Doing Events Research Doing Events Research
Doing Events Research
2014

More Books by Journal of Consumer Affairs

Subliminal Advertising and the Perpetual Popularity of Playing to People's Paranoia. Subliminal Advertising and the Perpetual Popularity of Playing to People's Paranoia.
Subliminal Advertising and the Perpetual Popularity of Playing to People's Paranoia.
2006
Consumer Financial Literacy and the Impact of Online Banking on the Financial Behavior of Lower-Income Bank Customers. Consumer Financial Literacy and the Impact of Online Banking on the Financial Behavior of Lower-Income Bank Customers.
Consumer Financial Literacy and the Impact of Online Banking on the Financial Behavior of Lower-Income Bank Customers.
2008
So You Want to Be an Expert Witness?(Commentary NOTES AND OBSERVATIONS) So You Want to Be an Expert Witness?(Commentary NOTES AND OBSERVATIONS)
So You Want to Be an Expert Witness?(Commentary NOTES AND OBSERVATIONS)
2010
Recognizing Consumer Issues in DTC Pharmaceutical Advertising (Direct-To-Consumer) Recognizing Consumer Issues in DTC Pharmaceutical Advertising (Direct-To-Consumer)
Recognizing Consumer Issues in DTC Pharmaceutical Advertising (Direct-To-Consumer)
2008
Aging Gracefully: Emerging Issues for Public Policy and Consumer Welfare (Editorial PRELUDE) Aging Gracefully: Emerging Issues for Public Policy and Consumer Welfare (Editorial PRELUDE)
Aging Gracefully: Emerging Issues for Public Policy and Consumer Welfare (Editorial PRELUDE)
2011
Identity Theft Legislation: The Fair and Accurate Credit Transactions Act of 2003 and the Road Not Taken (Colloquium on Identity Theft) Identity Theft Legislation: The Fair and Accurate Credit Transactions Act of 2003 and the Road Not Taken (Colloquium on Identity Theft)
Identity Theft Legislation: The Fair and Accurate Credit Transactions Act of 2003 and the Road Not Taken (Colloquium on Identity Theft)
2004