• $4.99

Publisher Description

Positioning is about owing a word in the mind. Now Laura Ries has taken that concept one step further. The best way to establish a position is not with words at all. It's with a visual hammer that nails your verbal position into the consumers' mind.

GENRE
Business & Personal Finance
RELEASED
2012
March 12
LANGUAGE
EN
English
LENGTH
147
Pages
PUBLISHER
Laura Ries
SELLER
Laura Ries
SIZE
32.7
MB

Customer Reviews

brandingabc ,

Branding at its best!

Great book by Laura Ries. A ton of examples that are well thought out. Society is more visual today than ever and the book offers tips and suggestions for getting your brand in the mind visually. A must read for anyone interested in marketing, branding, or starting the next billion dollar company!

wjlarsen.net ,

Contents okay; design is beyond poor

Basically it's an okay read but the design is so terrible and under representative of what this platform can do that it's an embarrassment to design. Paradoxically, the book is about design, branding and visual communication. Makes me wonder how serious the author is to have green lite this.

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