The 22 Immutable Laws of Marketing
Exposed and Explained by the World's Two
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4.4 • 180 Ratings
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- $14.99
Publisher Description
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
GENRE
Business & Personal Finance
RELEASED
2009
October 13
LANGUAGE
EN
English
LENGTH
160
Pages
PUBLISHER
Harper Business
SELLER
HARPERCOLLINS PUBLISHERS
SIZE
1.4
MB
Customer Reviews
Shrip
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Surprisingly Relevant Still
Some of the laws have not aged well (don’t seem to be as definitive as stated with examples of brands and companies that seem to refute the law). But surprisingly, MOST of the principles in this book still seem to be relevant, true, and insightful.
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Good material!
Good book!! definitely got my head straight for my marketing strategy from now on !
dolo brice
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Average
It was okay learnt enough to get somebody going!