The 22 Immutable Laws of Marketing
Exposed and Explained by the World's Two
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4.4 • 185 Ratings
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- $1.99
Publisher Description
There are laws of nature, so why shouldn't there be laws of marketing?
As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
Customer Reviews
Surprisingly Relevant Still
Some of the laws have not aged well (don’t seem to be as definitive as stated with examples of brands and companies that seem to refute the law). But surprisingly, MOST of the principles in this book still seem to be relevant, true, and insightful.
Good material!
Good book!! definitely got my head straight for my marketing strategy from now on !
Average
It was okay learnt enough to get somebody going!