Patterns of Instructional Technology Use by Faculty in Marketing: An Exploratory Investigation. Patterns of Instructional Technology Use by Faculty in Marketing: An Exploratory Investigation.

Patterns of Instructional Technology Use by Faculty in Marketing: An Exploratory Investigation‪.‬

Academy of Marketing Studies Journal 2005, Jan-July, 9, 1-2

Academy of Marketing Studies Journal
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Publisher Description

ABSTRACT The present study was undertaken in order to gain a preliminary perspective on the use of technology in academic instruction in Marketing in the United States. The sampling frame consisted of professors and others interested in marketing. A questionnaire addressing usage of various types of classroom hardware, software, and distance education activity, was modified from a previous study of finance professors. A "call for participants" was posted on the American Marketing Association's e-mail list service (ELMAR) during the fall of 2003. Marketing faculty members were requested to respond to the questionnaire through an Internet homepage, which was accessible via a provided hotlink. Usable responses were received from 102 marketing faculty.

GENRE
Business & Personal Finance
RELEASED
2005
1 January
LANGUAGE
EN
English
LENGTH
40
Pages
PUBLISHER
The DreamCatchers Group, LLC
PROVIDER INFO
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
302
KB

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