Patterns of Instructional Technology Use by Faculty in Marketing: An Exploratory Investigation. More Books by Academy of Marketing Studies Journal
Matching Sales Management Behavior with Organizational Strategy (Manuscripts)
2001
Electronic Commerce: The Emerging Technology for Tomorrow's Businesses.
2004
Negotiating Successfully in Cross-Cultural Situations (Company Overview)
1998
Girls' Responses to Advertisements Featuring Active, Passive, And Product-Alone Visual Portrayals (Survey)
1999
Determinants of Sales Person Adaptability (Survey)
1997
Marketing Determinants of Customers' Attitudes Towards Selecting a Restaurant.
2002
Consumer Product Quality and the Optimal Choice: A Perfect Information Frontier Approach (Manuscripts)
2000
Marketing Concepts for Banking in the New Millennium (Manuscripts) (Company Overview)
2000
Increasing Response Rate in Industrial Mail Surveys: The Effect of Respondent Involvement in Sweepstakes Incentive (Survey)
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Case Studies of Cybercrime and Their Impact on Marketing Activity and Shareholder Value.
2011
Determination of Brand Loyalty Factors Age Group-18-24 (Survey)
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The Academy of Marketing Studies Journal: An Analysis of the First Seven Years.
2005
Strengthening the Impact and Value of International Marketing Curriculum Outcomes: A Comparative Study of Turkish and European Business Students Perceptions of Coursework and Careers.
2010
Building Quality Internal Exchange: The Role of the Organization and the Individual in Internal Customer Orientation.
2009
Barriers to Export for Non-Exporting Firms in Developing Countries.
1999
Of Customer Service, Product Parameters, And Service Quality: Satisfiers and Dissatisfiers.
1997
Are Sales Managers Predisposed to Self-Monitoring?
2007
An Empirical Study of the Indicators of the Need for Power, Achievement and Affiliation, And the Ethical, Machiavellian and Political Orientation of Marketing Majors.
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Market Orientation Toward Various Customer Groups in Business Schools.
2005
A Study of Market Orientation in American Business Schools.
2006