Building a StoryBrand
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4.5 • 525 Ratings
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- $14.99
Publisher Description
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Customer Reviews
Good Stuff!
I love the way this book preswnts marketing. I’d recommend it!
Great book!
Clear and concise book on how to clarify your message.
One of my favorite books of all time
Everyone in business of any sort should read this book. Whether you're a creator, in marketing or sales, own a business, or somehow are in charge of shaping the business's perception among customers or employees - this is a timeless guide how to authentically stand out in a sea of competition. Lighthearted, relatable, interesting, and an easy read, and yet full of inspiration and invaluable nuggets of wisdom. One of my absolute favorite books of all time. If I ever start a new business, I'll be following the story-brand brand script.