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Publisher Description

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:

- The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping 
- The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service 

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

GENRE
Business & Personal Finance
NARRATOR
CK
Charles Kahlenberg
LENGTH
07:43
hr min
RELEASED
2010
February 16
PUBLISHER
Random House Audio
LANGUAGE
EN
English
SIZE
241.5
MB

Customer Reviews

Truedoogie ,

Unbelievably helpful

Amazing in every way. The authors present a simple metaphor for mind and emotion and illustrate the behaviors through entertaining and powerful true stories. The narrator has an excellent voice as well. It will reshape the way you approach change.

mcleger ,

The Heath Brothers have done it again!

Amazing! Just like 'Made To Stick,' Chip and Dan outline clear tactics to make a big impact. Smart and well-written...erm, read...this book will be talked about for a long time. Everyone should read (or listen) to this book.

jenndewey ,

Beware of the Voice Talent

Honestly...this is what I thought to be an academic book. Why would they choose such a hammy voice actor to do the reading? Make sure and sample this before you buy. I found the voice to be distractingly over-the-top.

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