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Publisher Description

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:

- The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping 
- The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service 

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Business & Personal Finance
Charles Kahlenberg
hr min
February 16
Random House Audio

Customer Reviews

booboohoo ,

I like it

It started off bad, with that droll narrator, but the info turned out to be great.

Truedoogie ,

Unbelievably helpful

Amazing in every way. The authors present a simple metaphor for mind and emotion and illustrate the behaviors through entertaining and powerful true stories. The narrator has an excellent voice as well. It will reshape the way you approach change.

mcleger ,

The Heath Brothers have done it again!

Amazing! Just like 'Made To Stick,' Chip and Dan outline clear tactics to make a big impact. Smart and well-written...erm, read...this book will be talked about for a long time. Everyone should read (or listen) to this book.

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