How Creativity Rules the World
The Art and Business of Turning Your Ideas into Gold
-
-
4.2 • 6 Ratings
-
-
- $16.99
Publisher Description
Axiom Business Book Award Winner in Entrepreneurship Category
Learn to make creativity work for your career.
Anyone, regardless of who you are or what you do, can cultivate the habits, actions, and attitudes that inspire creativity and innovation.
There has never been a more crucial time than now to develop your creativity and your ability to innovate. Coming up with original ideas of value is today’s most precious skill.
How Creativity Rules the World shows that, despite contrary beliefs, creativity can be taught and learned by anyone. Creativity is an inexhaustible resource that is the key to thriving in the business world and beyond. This timeless guide promises to make the creative process of successful seven-figure artists and billion-dollar entrepreneurs—as well as Maria’s own—accessible and actionable for you to take the power of their ideas to the next level.
In How Creativity Rules the World, you will learn how to:
Overcome limiting thoughts and dispel myths about creativity.Unleash creativity through concrete data, historical passages, and examples of modern entrepreneurship.Develop timeless habits, principles, and tools that worked six centuries ago and continue to work today.Employ creativity in an everyday context to produce extraordinary results.
With revealing studies and stories spanning business and art, this book is a deep dive into history, culture, psychology, science, and entrepreneurship; analyzing the elements used by some of the most creative minds today and throughout the last 600 years.
Contemporary art curator and founder of The Groove, Maria Brito discovered the power of creativity when she transitioned from being an unhappy Harvard-trained corporate lawyer to a thriving entrepreneur and innovator in the art world. After applying the principles in How Creativity Rules the World to her own business, Maria started teaching them to hundreds of people, ranging from entrepreneurs to artists to CEOs. Proven by her students’ creative successes, Maria will guide you to strike gold with your ideas as well.
PUBLISHERS WEEKLY
Creativity isn't just for artists, argues curator Brito (Out There) in this punchy look at the mindsets and skills necessary for innovation. As she writes, "every breakthrough in every industry... comes from people who used their creativity to think differently," and by examining successes in both business and art, she shows readers how to "turn the mundane into the extraordinary." Gustav Klimt's career exemplifies the importance of dipping into more than one area, as he drew from fields including biology and decorative arts to spearhead Vienna's modernist movement. Innovators at Finnish tech company Polar did something similar when they combined industrial design and medical equipment to develop the precursor to the smartwatch in the 1960s. Coco Chanel made use of a principle Brito calls "combining opposites" in mixing masculine and feminine fashion, and Frank Wang combined opposites, too, when he used an "old camera" for a "new invention" in creating the camera drone in 2006. Each chapter ends with an "Alchemy Lab" exercise meant to help readers integrage the principles into their own lives by doing such things as accepting projects outside one's comfort zone and setting aside some time every day to think. Those looking to spark some creativity will find this worth a look.
Customer Reviews
Critical book for success
I just wanted to thank you for your book and your story within the story - it parallels some of mine and as I prepare my next stage after my third retirement, it has given me the confidence to set up my next business based on my strengths - I’m breaking down your book as I did with information I knew I’d need in the future - with markers, pens, and post it notes - highlighting pages online - and breathing life into my next step - thank you so much!