Note on Test Marketing
9B09A030
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- $3.99
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- $3.99
Publisher Description
Test marketing is an important aspect of market research. This technical note deals with why test marketing is undertaken and how to do it. Topics include test market design, selection of test markets, length of test and interpretation of results.
GENRE
Business & Personal Finance
RELEASED
2009
December 11
LANGUAGE
EN
English
LENGTH
14
Pages
PUBLISHER
Richard Ivey School of Business Foundation
SELLER
Ivey Business School Foundation
SIZE
322.9
KB
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