Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
Good content, bad eBook
While the content is good and relevant in 2011 (mostly. Some case studies have outlived the 90s), this iBooks version is buggy as bugs can be.
Some kind of error keeps appearing each time I rotate the iPad (blah blah, content missing) the images that appear on the 1st page of each chapter keep getting replaced by the '?' icon.
Good book!! definitely got my head straight for my marketing strategy from now on !
Excellent short read
Do not be discouraged that this book is a short read. Despite its short chapters, the authors don’t waste any time. They get straight to the point and get to the nuts and bolts of marketing. Be ready to take notes because regardless of your experience in marketing you’ll learn (or relearn) a lot of great concepts.