The Language of Trust The Language of Trust

The Language of Trust

Selling Ideas in a World of Skeptics

Michael Maslansky and Others
    • 3.9 • 11 Ratings
    • $14.99
    • $14.99

Publisher Description

What to Say, How to Say It, Why It Matters

If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it.

Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

GENRE
Business & Personal Finance
RELEASED
2010
May 4
LANGUAGE
EN
English
LENGTH
288
Pages
PUBLISHER
Penguin Publishing Group
SELLER
PENGUIN GROUP USA, INC.
SIZE
1.2
MB

More Books Like This

360 Degrees of Influence: Get Everyone to Follow Your Lead on Your Way to the Top 360 Degrees of Influence: Get Everyone to Follow Your Lead on Your Way to the Top
2011
Flirting With the Uninterested Flirting With the Uninterested
2012
Trust-Based Selling (PB) Trust-Based Selling (PB)
2005
The Trusted Advisor: 20th Anniversary Edition The Trusted Advisor: 20th Anniversary Edition
2001
Sell the Way You Buy Sell the Way You Buy
2020
Executive Presence 2E (PB) Executive Presence 2E (PB)
2019

Customers Also Bought

HBR Guide to Persuasive Presentations (HBR Guide Series) HBR Guide to Persuasive Presentations (HBR Guide Series)
2012
Getting to Yes Getting to Yes
1983
Never Split the Difference Never Split the Difference
2016